TUMI HOL19
The concept for Holiday 2019 was “Inside a Snowflake”. We created a visual language through three different sets that emulate the holiday feeling through an icy, elevated lens. In tandem with our seasonal creative we shot a 360 campaign for TUMI V4 Holiday Limited Edition.
TUMI V4 Holiday Campaign
Taking the holiday concept to a different level, we considered the symmetry in snowflakes and brought the 4 electric color ways to a new level through a kaleidoscope technique with video and stills.
Photographer: Travis Rathbone
Seasonal Photography & Video
By breaking down our gifting story across three sets, we are able to ensure there are visual breaks throughout the holiday season.
Photographer: Travis Rathbone
