TUMI FW19
Product prints and color ways for the season were inspired by the term “Enlightenment”. This season consisted of two tiers of content; seasonal stills and videos and various forms of product photography. Without a major campaign, we captured content to continue the aesthetic from spring. Various combinations of tiers were applied to all visual touch points throughout the brand globally from July through October.
Seasonal Photography
Shot at Fogo Island Inn in Canada, we wanted to create the feeling of morning light while
capturing the cozy and cool textures of the terrain and inn interior. These images were
shot wide to accommodate for extreme crops.
Photographer: Joyce Lee
Stylist: Rodney Smith
Seasonal Videos
With a smaller crew, we captured social specific content across collections with global support. Capturing moving stills, detail shots and plates this capture highly preformed.
Videographer: Ian Watt with Stink Studios
Product Photography & Video
With many different products to message, images requested that had a smaller end use were captured in this tier to pair with location plates. We captured artful group shots, packed out silos and detail shots illustrate features. We also captured product feature videos for a collection relaunch.
Photographer: Jamie Cary
